2023 · Gympass
AI Class Discovery & Personalization
A class-discovery system for Gympass that personalizes recommendations through ML while keeping users in clear control of what the model sees, suggests, and assumes.
I’m Brett. I design complex digital products, with a focus on AI-powered experiences and scalable design systems.
Previously @
Gympass
DealerSocket
CSU Dominguez Hills
Work
Selected work across healthtech, automotive retail, SaaS, and AI.
2023 · Gympass
Design System · Source of Truth
Built one multi-mode token library so five squads could design and ship dark-mode onboarding from the same source.
2020 · DealerSocket
PrecisePrice 2.0: No-Account Deal Builder
Redesigned DealerSocket’s car-buying tool so shoppers could build and save a financed deal before sharing their contact information.
Side
things i make on weekends
Experience
Eight years across SaaS, wellness, automotive and higher education.
May 2023 to Present
Designer · Freelance
Independent · California
May 2022 to March 2023
Product Designer
Gympass · corporate wellness
July 2019 to July 2021
UI / UX Designer
DealerSocket · automotive CRM
July 2017 to July 2019
UX Specialist
California State University, Dominguez Hills
Testimonials
A few words from people I’ve worked with.
Gina S. Senior Director
A versatile designer who is always thinking outside the box, working closely with stakeholders to deliver solutions that optimise the user experience. Equally adept at interaction and visual design.
Michael D. Business Analyst, DealerSocket
Brett delivered the design for a CRM mobile app shipping to 7,500 dealerships and 50,000 users, reworking flows to feel second nature even when design was understaffed and in high demand.
Dave C. CEO, freelance client
An extraordinary job on our project and the design of our UX/UI. He addressed the core challenges and produced working design solutions. A great communicator and a versatile technologist.
About
A short bio.
I’m a California-based product designer with six years of experience spanning freelance work, Gympass (AI features and design systems), and DealerSocket (automotive CRM). I specialize in SaaS, AI/ML, and design systems, with a focus on turning complex, rigid platforms into scalable and accessible tools.
On weekends, I build tools for designers. Currently, I’m developing a custom Figma MCP that uses AI agents to automate the mechanical parts of the design process—components, variables, tokens, and slides.
When I’m not working, I’m usually camping around California with my family and two dogs, dodging our two cats at home, or reading up on how AI is shaping the future of design.
Product Design · Design Systems · AI Product Design · UX Research · Design Tokens · Design Engineering
Full resume ↗
